Full Frontal Outdoors Coming to a Trail Near You!

Full Frontal Outdoors is proud to announce that we are up and running with our first products! As of March 15, 2022 our website is open and ready for business. The first question that might come up is why? Let's start from the beginning.

I'm Stephen and I'm the owner of Full Frontal Outdoors. I have always been passionate about all things outdoors, back to when I started mountain biking in Harrisonburg, VA back in 2011. Over the past 2 years I've been able to take a step back and understand what really motivates me. There have been ups and downs; from eating it on my mountain bike and being off the bike for 2 months to running my first trail 5k race and starting to see how hard I can actually push myself. By fall of 2021 I was running about 5 times a week, rocking the same hat every run. One day I was looking at my hat and thought, "It would be nice if I could change this up without needing 10 hats." That thought became the catalyst for Full Frontal Outdoors.

Now, you might also be wondering how the name Full Frontal Outdoors came to be, and no it’s not a dirty joke! Full Frontal is named after the frontal lobe of your brain. One of the frontal lobes’ jobs is planning, executing, and reaping the mental rewards of goals! That’s what we are about, using our frontal lobe to set some awesome goals, whether that’s running your first 5K, crushing at the next group ride, or hitting some overnight backpacking trips. Full Frontal Outdoors wants to be your go-to gear when you head outside and crush your goals!

I've always been a gear nerd. I constantly tinker with my bike setup or try to find the perfect running shoes. After all, it's always a little extra motivation when you are 5 miles into a run and look down at your feet thinking, "these shoes feel good…but look great!" There is no reason that perfecting functionality should mean sacrificing individual style. My goal with Full Frontal Outdoors is to bring you gear that just plain works without compromising anything. Having tested it myself, I know that you won't be halfway through a run thinking "I wish I grabbed a different hat."

I hope you will follow along with me on this journey because it is going to be a fun one! While you're here, check out our products! Right now my go-to hat is the FFO Performance Trucker in Cyan/Charcoal which can be found here: FFO Performance Trucker Cyan – Full Frontal Outdoors

If you buy anything, post a picture on Instagram and let us know what you think!

See you on the trail!

Stephen